It’s… ironic… to see a French Professor taking on irony and hipsters, but there is something to her take, if you can get past the obnoxious prose.

Least annoying / most cogent takeaway:

What would it take to overcome the cultural pull of irony? Moving away from the ironic involves saying what you mean, meaning what you say and considering seriousness and forthrightness as expressive possibilities, despite the inherent risks. It means undertaking the cultivation of sincerity, humility and self-effacement, and demoting the frivolous and the kitschy on our collective scale of values. 

There’s a tremendous overlap between the people that I respect the most and the people who I view and sincere and genuine. So, consider this an endorsement.